Take your employer brand to the next level.

Every day companies build stronger relationships with job candidates with their employer brand. However, the true value of an employer brand comes when it is fully integrated into the day-to-day activities employees experience in their workplace. Employer branding is the … Read More

Developing an Employer Brand – What HR can learn from Marketing

Branding an organization is nothing new for most companies. Going back to the dawn of the salesman/saleswoman, products were differentiated based on look, price, quality, perceived usefulness, and associated experience to name a few. As we stepped into the 20th and … Read More

Design a recruiting strategy candidates actually enjoy.

From job boards to college fairs, recruiting has lost its edge. According to Harvard Business Review, 66% of CEOs are concerned about finding the right talent for their organization; however recruiters are leading the search with tactics born when jobs were few … Read More

Recruiting Top Accounting Talent: What Prestigious Employers know that you don’t.

Hiring CPAs has again been ranked by Manpower as the 7th most difficult job to recruit for. For almost a decade now demand for high quality accounting talent has been growing, and the supply has been dwindling or non-existent. For … Read More